WHO WE ARE
BUILT TO JUMP.
LAUNCHONTOFI makes skateboards, cruisers, longboards and scooters. But first, it's a feeling: that half-second when your foot snaps the tail and the board leaves the ground.
WHAT'S A LAUNCH?
LAUNCH = TAKE-OFF.
For us, "launch" isn't a rocket. It's popping off a curb. Getting air off the lip of a ramp. The day your first ollie actually leaves the ground. Hopping a speed bump on your scooter on the way to school.
Every take-off has a landing. Sometimes clean, sometimes on your backside. Both count.
WORDPLAY
THREE PARTS, ONE WORD.
- LAUNCH
Take-off. Pop. The moment the board leaves the ground.
- ON
On the board. Switched on, ready, let's go.
- TOFI
Take Off For It. Go for it, jump for it. For that first ollie, that ramp, that curb.
Read it fast and you'll hear "launch onto" too. Launching onto something: a curb, a ramp, a rail.
DESIGN FIRST
GRAPHICS AS COLLECTIONS. DECKS AS CANVAS.
The bottom of every deck is a poster. We design graphics in collections: each series comes with its own colours, its own story and its own joke.
Some graphics are printed as limited drops. Once they're gone, they're gone. Nobody else at the spot might have yours.
WOOD + PLASTIC
TWO MATERIALS, TWO PERSONALITIES.
-
MAPLE DECKS
Our skateboards and longboards are layered maple. Built for pop, flex and tricks.
-
PLASTIC CRUISERS
The KAÇ series is plastic: light, loud colours, tucks under your arm. Built for short hops.
INSPIRATION
STRAIGHT OFF THE STREET.
Our inspiration is the streets of Turkey: simit carts, seagulls at the ferry pier, cats on every doorstep, steep hills, cobblestones, corner kiosks open late.
All of it leaks into our graphics, our colours and our product names. FIRLA, UÇ, ZIPLA, KAÇ, SÜZÜL — Turkish for launch, fly, jump, bolt, glide. Every one a verb.
WHAT WE STAND FOR
FOUR RULES.
- 01
TRY. FALL. GET UP.
Falling is part of it. Reps matter more than levels.
- 02
DESIGN FIRST
We don't print boring boards. Every deck should look as good as it rides.
- 03
STRAIGHT TALK
If we can't back it up, we don't print it. If we don't know yet, we say so.
- 04
A BOARD FOR EVERYONE
Kids, parents, first-timers, lifers. Skateboard, cruiser, longboard, scooter.
ORIGIN STORY
IT STARTED ON THE EDGE OF A CURB.
A handful of street kids and designers who love skating. The same crew hanging out on the same sidewalk every evening, waxing the same curb, slamming on the same ramp.
Every shop wall looked the same: too pricey, too boring or too far from where we actually ride. We wanted simit carts, seagulls, steep hills and late-night kiosks under a deck. Couldn't find them, so we drew them ourselves.
That's LAUNCHONTOFI: design first, ride second, talk last. We're still on that sidewalk. Come through.